Do you need to innovate to recruit?


With unemployment levels at an unprecedented low, the current challenge for businesses is a lack of talented staff to join their organizations. In the most candidate-focused market we've ever seen, retaining knowledgeable, experienced, and fully-trained staff in the face of competition from other employers has become critical.


Recruitment is one of the critical elements in developing a successful business and, in the current market, recruiting the best candidates is becoming increasingly more difficult.  The current economy has developed what is known as a ‘candidate market’.  At present, organizations are finding it difficult to get the right amount of staff never mind the most talented candidates suited to their organization.



Creative ways of recruiting In the current employment market which is experiencing organizations competing with each other for a continually-competitive candidate market, some organizations are coming up with increasingly innovative means of attracting the best talent in the market.

In an equally-innovative move, utilizing Google’s Business View, Software company Sage were able to attract additional candidates by virtually opening their doors and showing potential candidates their office, their headquarters, the working environment, and company culture. The business software providers have found that this has been a fantastic recruitment tool for them. Encourage people to explore their premises via Business View, they have also created engaging games to attract candidates, hiding items around the offices and running an online treasure hunt.


Adopting an innovative recruitment campaign can allow your organization to attract the type of people the organization needs to become successful and in the numbers required.  It will also demonstrate to potential candidates that yours is an organist which is a forward-thinking employer which is developing with the times.  Of course your recruitment strategy doesn’t need to be as extreme as the examples we’ve given, nor does it have to be costly. Here are some simpler ideas you can adopt to attract skilled talented staff to your organization.

Shout about your company culture Do people know about your company? Do you know what you do and your values? Do they know about the great benefits you offer to your staff? Whilst salary still plays a key role in candidate attraction, nowadays people want to know they’ll fit into the company they are applying to  and you have benefits which match their needs. Keep your website updated with the relevant information and don’t be afraid for you and your employees to share what you love about the organization you work in. Check this blogs for more information about staffing.

Reviews – the good, the bad and the ugly Tech savvy generations today know exactly where to look to see whether your organisation meets their criteria. Be aware of the reviews left online of your company and think about how these can be improved (if they need to be

Think about your interview process Where some businesses benefit from one-to-one interviews, others prefer the group approach from assessment centres. the interview process can vary from business to business, but the main point to remember is that your being interviewed as much as you are interviewing the candidate. If the interviewee is engaged, understands your business and what you are looking for, they are more likely to think positively about the role. Showing interviewees around the office , meeting members of staff are just examples of how you can bring the role and the company to life in an interview.

If you’re looking for ways to attract more talented staff to your organization, Next Gear Staffing can assist you with the best route to attracting the candidates you need. Contact your local branch today to find out how we can help.

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